From the catalogs of babes











{July 8, 2009}   no The, always &

Last week, we got an institution-wide email with the subject line “no The, always &.” On first glance almost all of us assumed it was spam.  Who knew the email would turn out to actually be about authority control?

In order to more clearly align with that in all of our publications, signage, etc. this is how we will present our full name going forward:
Fashion Institute of Design & Merchandising

Please always use & , never spell it out as   “and” .
If you need to use the word “the” in front of the name when using it in a sentence, please use a lower case t .

Thank you so much for being part of a consistent branding message throughout our communications.

There’s never been an authority record for our institution (although there was one for $b Museum & Library. which published a book on California quilts a while back.) We never even had a local procedure or authorized form of our own institution’s name–I’d see it in the catalog as FIDM; Fashion Institute; Fashion Institute of Design and Merchandising; Fashion Institute of Design & Merchandising; Fashion Institute of Design and Merchandizing…the list goes on. When I started drafting cataloging policies and procedures last year, I included a stipulation for an authorized format of our institution’s name. I also updated all our bib records.

110 2  Fashion Institute of Design & Merchandising

Nice to see I got it right, even before the official pronouncement. Some people may call it consistent branding. Some people may call it authority control. I don’t think they’re mutually exclusive.

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